Oasis – Safety Navigation App

• Relevant Skills: Entrepreneurship, Lean Methodology, Venture Strategy and Growth Planning, Financial Analysis and Modeling, Market Research, Customer Discovery & User Validation, Fundraising Strategy

Background

Many travelers and students often encounter unsafe conditions due to poorly lit streets, lack of monitoring, or limited access to real-time safety data. Existing navigation apps prioritize speed over security, leaving a gap for safety-oriented routing . To address this, our team at the European Innovation Academy developed Oasis — a navigation app that prioritizes well-lit, CCTV-monitored routes and enables community-driven, real-time incident reporting to improve personal safety during navigation.

Goals

The project aimed to:

• Build a mobile app that prioritizes the safest routes using active, real-world safety data
• Incorporate real-time incident reporting with multi-user verification to reduce false alerts
• Develop a profitable business model combining freemium tiers, B2B partnerships, and in-app ads
• Collaborate with local governments, universities, and law enforcement to enhance data accuracy

Design and Execution

• Feature Development:
  • Designed Oasis Routes prioritizing lighting, CCTV coverage, and pedestrian density
  • Implemented color-coded incident severity ratings and push notification alerts
  • Created real-time incident reporting system with verification thresholds (4–5 user confirmations before public display)
  • Developed user verification via university emails or trusted third-party services
• Business & Finance Model:
  • Freemium model: basic navigation for free, premium features (enhanced alerts, route history) under subscription
  • Added location-based offers and in-app advertising for revenue diversification
  • Planned public-sector partnerships with local governments for data integration and safety collaborations
• Market Strategy:
  • Targeted female solo travelers (18–35) and university students as early adopters
  • Reached 360+ beta user signups in first launch week
  • Growth Roadmap: Rome pilot → EU city expansion → B2B partnerships
• Technical Implementation:
  • AES 256 encryption for all user data and robust IAM protocols
  • Built an interactive Figma prototype to demonstrate core safety and routing features

Outcome

• Successfully launched early prototype and website demonstrating Oasis functionality.
• Validated interest with 360+ signups in first week of launch
• Identified clear differentiators vs. competitors: safety-optimzed routing + verified incident reports
• Established growth milestones: Rome pilot (6 months), EU rollout (1–3 years), B2B scaling (4–10 years).